Our Story

Handcrafted isn't a trend. It's who we are.

Born and based out of Kolkata, we are motivated by a single, steady goal: to keep the human hand at the center of the story. It’s a choice we make because we refuse to let India’s heritage crafts fade away.

At Earthwear, handcrafted isn’t a trend. It’s who we are.

How it all began


“Earthwear wasn’t just a business plan. It was a calling.”

From 2001 to 2011, we manufactured and supplied garments to large format retailers in huge volumes and our life as business owners was pretty much set. But behind it all was a quiet restlessness. The kind that asks, “Is this all there is ?"

In September 2011, we answered that question.

With over a decade of experience in supplying ethnic wear to big brands, we decided to launch Earthwear- a brand to celebrate India's rich craft and heritage and to support the hands behind it.

At Earthwear, we honour hands


At Earthwear, we respect crafts. We honour hands.

Earthwear is built on fabrics and techniques that carry time within them. Handloom weaves that breathe with you, Kantha hand embroidery that creates beautiful motifs, and hand block prints that reflect the touch of the human hand.

Nothing is rushed or replicated.

From strength to strength


Over the years, the brand grew from strength to strength, establishing a strong foothold in the city of Kolkata and forming a trusted clientele of over 25,000 who chose mindful, meaningful clothing.

Today, their work lives not just in their three brick and mortar stores, but they also have women all across India who shop from their website and online marketplaces via Myntra, Nykaa and Ajio.

The team that believes


From a label with a purpose to a growing community, the Earthwear journey has been steady and strong.


What Earthwear is today has been shaped quietly, over time. By a team that shows up every day. From design to fabric to the final piece, every step carries that shared intent. It’s not been built overnight, and it’s not done alone.

Our Founders


Vineeta Ganeriwala Gupta- the Creative and Marketing Head of Earthwear is a Commerce graduate from Lady Shri Ram College, New Delhi and a qualified Chartered Accountant. She is an ardent lover of crafts and is the design brain behind the brand. Her vision is to present the rich textile heritage of India and traditional hand techniques in a modern context.

Manav Gupta - the Finance, Production and Operations Head of Earthwear is a graduate in Commerce and a qualified Chartered Accountant and Cost Accountant. He is the force behind production and supply chain at Earthwear, bringing stability to the brand and steering it towards growth in a commercial context.